CEO John Sage sits on a stage with an orange backdrop displaying a quote by Jesse Jackson saying "When everyone is included, everyone wins". The mood is professional and engaging.
CEO John Sage in a blue suit and in his wheelchair speaking into a microphone. He is on stage, set against a concrete wall.
CEO John Sage in his wheelchair speaking on stage, gesturing with his hand against a dark background.
CEO John Sage in his wheelchair smiling, wearing glasses and a blue suit, holds a microphone. He sits in a warmly lit room with an orange spotlight behind.

Enabling Success in the Business of Accessible Travel

Discover how to improve accessibility in travel and events with us

Our Awards
Travel Weekly Magellan Awards logo. On the left is a black stylized trophy silhouette topped with a globe. To the right, the text is stacked in three lines: 'TRAVEL WEEKLY' in red, followed by 'MAGELLAN' in large black capital letters, and 'AWARDS' in a smaller black font at the bottom.

Winner of Travel Weekly's Tour Operator of the Year (2019 & 2025)

Travel Unity logo. A central yellow circle contains the text 'TRAVEL UNITY' in black. Surrounding the circle is a sun-like ring made of stylized black figures of people holding hands, representing a diverse community.

Winner of Travel Unity's Inclusion Champion of the Year (2025)

Women Leading Tourism (WLT) logo. The acronym 'WLT' is displayed on the left in large, bold blue capital letters. To its right, the full name 'Women Leading Tourism' is written in a smaller, lighter blue serif font, stacked in three lines.

John Sage (CEO) - winner of the Women Leading Tourism Award (2026)

PDF Cover: An inclusive group of business professionals walking on an outdoor path. A woman with blonde hair in a wheelchair with red rims moves alongside her diverse colleagues. In the top-right corner, the Accessible Travel Solutions logo features an icon of a person in a wheelchair with wings. Prominent text in purple reads: 'Enabling Success in Accessible Travel and Events'.

Accessibility as Competitive Advantage

The Accessible Travel Market

With 20% of the population and half of all seniors living with a disability, People with Disabilities (PwDs) represent one of the most overlooked visitor segments in attractions and venues. This segment includes attendees with mobility, vision, hearing, neurodivergent, and allergy needs.

Accessibility of Events

This segment continues to experience accessibility barriers at events. In fact, landmark research by The Business of Events and ICC Wales, supported by the APPG for Events, reveals that 93% of People with Disabilities still face barriers when attending events.

The Business Case for Accessibility

Businesses that invest in accessibility gain measurable operational, financial, and reputational advantages.

  • Improved Customer Experience – Remove barriers to create confident, seamless, and inclusive guest experiences.
  • Reduced Risk and Liability – Strengthen compliance and minimize complaints, litigation, and safety exposure.
  • Increased Revenue and Competitiveness – Attract high-value segments and differentiate in a competitive market.

Our Accessibility Services

Travel Unity logo. A central yellow circle contains the text 'TRAVEL UNITY' in black. Surrounding the circle is a sun-like ring made of stylized black figures of people holding hands, representing a diverse community.
MMGY Global logo. The acronym 'MMGY' is in bold white letters inside a red square-like shape with a slanted bottom-right corner. The word 'Global' is written in gray serif font directly underneath.
Tourism Diversity Matters (TDM) logo. On the left, the acronym 'TDM' is centered inside a diamond frame made of four distinct colored segments: brown, blue, teal, and orange. To the right of a thin vertical divider, the full name 'TOURISM DIVERSITY MATTERS' is written in bold brown capital letters.
World Travel & Tourism Council logo. To the left of the text is a stylized icon consisting of a green circle partially enclosed by a curved dark blue swoosh. The organization's name, 'WORLD TRAVEL & TOURISM COUNCIL', is written in black capital letters to the right.
Global Business Travel Association (GBTA) logo. The acronym 'GBTA' is written in large, overlapping bold letters: a green 'G', blue 'B', purple 'T', and green 'A'. The full name 'GLOBAL BUSINESS TRAVEL ASSOCIATION' is written in smaller blue capital letters underneath.
Logo of Ras Al Khaimah Tourism Development Authority with a red and orange wavy line above the name in lowercase letters.
Logo for the Cruise Lines International Association. The navy blue text includes the acronym 'CLIA' with a stylized ship hull and wave icon, followed by the full name 'Cruise Lines International Association' on the right.
Destinations International Business Member logo. The design features a stylized globe composed of blue and orange diamond shapes on the left, with the text 'DESTINATIONS INTERNATIONAL BUSINESS MEMBER' in a blue-bordered rectangular frame.
Sustainable Hospitality Alliance logo. To the left of the organization's name is a blue globe icon cradled by two hands—a pinkish-red hand on the left and a green, leaf-shaped hand on the right. The text 'Sustainable Hospitality Alliance' is displayed in navy blue to the right.
Sage Traveling logo in blue. The top text reads 'Sage Traveling'. Below it, a rectangular box contains four icons: a person in a wheelchair, the Eiffel Tower, the Arc de Triomphe, and a mobility scooter. At the bottom, the slogan reads 'The European Disabled Travel Experts'.
Ingle International logo. The word 'INGLE' is written in large, bold navy blue capital letters with a trademark symbol (TM) at the top right, and the word 'INTERNATIONAL' is centered underneath in smaller, lighter blue capital letters.
A group of four people working at a large wooden table in a modern office with brick walls and pendant lighting.

Accessibility in practice

From destinations and cruise lines to convention centers and travel organizations, we work with partners to identify accessibility gaps and determine what can be done about them.

Explore real examples of our work, including the challenges we identified, the recommendations we made, and the results that followed.