A beautiful coastal destination view from a cruise ship

Revolutionizing an
Underserved Market

Opening the world's greatest destinations to every traveler.

Executive Summary

We didn't just enter a market; we created it. We forged a new global standard for inclusive travel, becoming the undisputed industry leader and the world's largest provider of accessible shore excursions. Our vision was to make global exploration a right, not a privilege. We executed on this by building the industry's essential accessibility infrastructure, resulting in unprecedented market share and a proven, scalable impact.

87%

Market Dominance

Powering the Cruise Industry's Accessible Shore Excursions.

50,000+

Proven Human Impact

Travelers, Friends, and Families Empowered.

120+

Global Reach

Cruise Ports Unlocked on 6 Continents.

15+

Industry's Chosen Partner

Trusted by the World's Leading Cruise Lines.

A World Watched Through Glass

Before ATS, the promise of a global voyage was broken at the shore. For millions, the world's greatest destinations were not a reality to be experienced, but merely a view through a window.

A Colossal, Neglected Market: 27 Million+ travelers actively seeking adventures they were consistently denied.

A Systemic Failure: Less Than 2% of shore excursions offered any form of accessible option.

A Void of Leadership: 0 companies providing a reliable, standardized, and globally-scaled solution.

Every time the ship docked, millions felt the same sting: frustration, disappointment, and the cold certainty of being excluded again.

A traveler in a wheelchair looking out of a cruise ship window at a destination they cannot reach

The World's First and Only Global Accessible Shore Excursion Provider

To conquer a systemic failure, we architected the industry's first and only end-to-end methodology: The ATS Global Accessibility Standard.

Access‑Assured Passageways

A guaranteed accessible journey from the gangway to the heart of the destination.

Barrier-Free Itineraries

Journeys designed for full, dignified participation, not just sideline viewing.

Accessibility Trained Guides

Elite, trained and experienced specialists providing unparalleled support and immersive guidance.

From Spectator to Explorer

An impact delivered 50,000 times over. Thousands of testimonials tell the same story: a world reopened.

"We enjoyed a wonderful 2+ days in Sydney... Tony was an amazing tour guide with an entertaining wealth of knowledge and special care for our wheelchair bound family member. The whole experience was amazing."
— Eddie

"It was always my dream that my wife would see Italy... Being in a wheelchair, I never thought it would be possible. ATS not only made it possible, but they made it possible with excellence."
— Sam and Karen

"My husband and I had a blast! The tours were excellent and we also really appreciated the quality, accessible transportation... We have so many great fun new memories!"
— Kelly

From Niche Provider to Industry Standard

Our impact has re-architected the cruise industry.

We command 87% of the market for accessible shore excursions, a market we pioneered.

The exclusive or preferred partner for over 15 of the world's leading cruise lines.

The Voice of Our Partners

"It's been a true pleasure working with ATS. Our guests have been incredibly happy with the experience."

— Theresa Wagner, AIDA Cruises

"Through our incredible partnership, Holland America Line is opening the world to all, crafting unforgettable shore excursions."

— Jessica Ashe, Holland America & Seabourn

"ATS has been an invaluable partner for Virgin Voyages to expand access to Sailors of all abilities."

— Brianna Freeman, Virgin Voyages

A diverse group of travelers on a guided tour

The Trust of Global Leaders

Travel Weekly

Tour Operator of the Year

WTTC Member

First accessible travel CEO

Industry Advisor

Holding key advisory roles

...and more

Featured in Travel Weekly

John Speaking at Seatrade Cruise Global

John with CLIA

Building Partnerships Across the Industry

The Ripple Effect:
Transforming Communities, Not Just Itineraries.

Lasting change isn't always built with bricks; it's built with opportunity. Our model creates a thriving, sustainable market for accessible services, empowering local entrepreneurs and making inclusivity a valuable cornerstone of the tourism economy.

Local tour guides and accessible vehicles in a beautiful destination

Creating a New Tourism Sector

We generate consistent demand, allowing local businesses dedicated to accessibility to launch and thrive.

Forging Seasoned Experts

Our hands-on training transforms local guides into elite accessibility specialists.

Proving the Business Case for Access

We make accessibility profitable, giving partners the confidence to invest in their own accessible infrastructure.

The Ripple Effect (cont.)

Voices From Our Global Network

"Working with ATS...is an absolute pleasure, they understand accessible travel inside out and have a professional, global team...always on hand to help our mutual customers"
— Alex, Cozumel

“Their expertise and dedication...gave us such confidence it helped us tremendously... It is an honor to be working with ATS.”
— Tugrul,Turkey

“...we’ve made a real impact in developing inclusive tourism in Cartagena. We’re proud to help travelers...explore this beautiful city with dignity, comfort, and joy.”
— Cesar, Cartagena

“Partnering with ATS has allowed us to create truly inclusive excursions where every guest feels welcome and cared for – it’s a collaboration built on trust, respect, and a shared vision.”
— Mari-mar, Curaçao

"Collaborating with ATS...inspires us to elevate our inclusive travel offerings in Lisbon. We’re excited to keep expanding this collaboration for even more inclusive adventures ahead."
— Sergio, Lisbon

“We have appreciated working with ATS to share the island of Roatan with all guests... No one gets left out when working with Accessible Travel Solutions.”
— Victor, Roatan

Mountain landscape representing a journey

John Sage, Founder & CEO of Accessible Travel Solutions

From Personal Challenge to Global Leader

John Sage's journey began with a ski accident that changed everything. As a wheelchair user, he encountered overwhelming accessibility challenges while traveling. Instead of accepting limitations, he founded ATS to solve the accessibility gap in the cruise industry, expanding every year to transform ports on 6 continents.

Global Reach: 6 Continents, 120+ Ports

Our global network continues to expand, transforming accessibility worldwide.

Scale of Where We Operate

Baltic

15+ ports, 6 countries

Mediterranean

35+ ports, 12 countries

Oceania

20+ ports, 8 countries

Asia

12+ ports, Growing rapidly

Caribbean

25+ ports, 15 islands

A person in a wheelchair at a scenic viewpoint, looking out over the landscape

Travel Isn't a Luxury.
It's a Right.

"The most significant accessibility progress in the travel industry in the last 5 years has been the growth of accessible shore excursions"

- John Sage

2025 Magellan Awards Submission

Revolutionizing an Underserved Market